Air America on Ad Blacklist?
Air America on Ad Blacklist?: "An internal memo from ABC Radio Networks to its affiliates reveals scores of powerful sponsors have a standing order that their commercials never be placed on syndicated Air America programming that airs on ABC affiliates.Boycott them all, let God sort it out:
The October 25 memo was provided to FAIR by the Peter B. Collins Show, a syndicated radio show originating on the West Coast.
Headlined 'Air America Blackout' and addressed 'Dear Traffic Director'—referring to the radio station staffer who coordinates programming and advertising—the memo gives the following order to affiliates:
Please be advised that Hewlett Packard has purchased schedules with ABC Radio Networks between October 30th and December 24th, 2006. Please make sure you blackout this advertiser on your station, as they do not wish it to air on any Air America affiliate.
The directive then advises ABC Radio Network affiliates to take note of a list of other sponsors who do not want their programming to run during Air America programming.
Please see below for a complete list of all advertisers requesting that NONE of their commercials air within Air America programming.
The list, totaling 90 advertisers, includes some of largest and most well-known corporations advertising in the U.S.: Wal-Mart, GE, Exxon Mobil, Microsoft, Bank of America, Fed-Ex, Visa, Allstate, McDonald's, Sony and Johnson & Johnson. The U.S. Postal Service and the U.S. Navy are also listed as advertisers who don't want their commercials to air on Air America."
- Allstate
- American Heart Association
- Aventis
- Avon
- Bank of American
- Bayer (all products)
- BMW Motorcycles
- Carrier
- Chattam
- Cigna
- Cingular
- Clorox
- Coke
- Coty
- Deans Morningstar Foods
- Dell
- Denny's
- Discovery Channel
- Eharmony.com
- Epson
- Expedia.com
- Exxon Mobil
- Farmers Insurance
- Fedex
- Frito-Lay
- GE
- Gillette Venus
- Goodyear
- Heinekin/Amstel Light
- Hershey's
- Hewlett Packard
- Home Depot
- Hormel
- Hyatt
- Interstate
- JC Penney
- Johnson& Johnson
- Kohl's
- Kraft Foods
- Levi's
- Masterfood's USA
- McDonald's
- Merial Frontline
- Microsoft
- Morningstar
- National Cattleman's Beef
- Nestle
- Nissan
- NYSE
- Office Depot
- Outdoor Life Networks
- Proctor & Gamble
- Paramount
- Pepsi
- Philip Morris
- Pier 1 Imports
- Red Lobster
- ReMAx
- REI Sporting Goods
- Rentway
- Robert Hall
- Shering Plough
- Sherwin Williams
- Sony
- State Farm
- Toys R Us
- Travelocity.com
- True Values
- United Healthcare
- US Navy
- United States Postal Service
- Visa
- Walgreens
- Wal-mart
- Welch's
- Wrigley
- Wyeth
However, one of the advertisers included in ABC's list, REI, apparently claims it did not request that its ads not be aired during Air America programming. Several Media Matters readers have sent this response from REI, which reads, in part:
Today, an internal memo on ABC Network letterhead was posted on the Air America website and picked up by various blog sites. The memo lists companies that refused to have their radio advertising supporting Air America and Al Franken's programming. REI was listed as one of the companies declining to advertise; however this information is incorrect.
The memo posted on the internet is not correct. REI has not refused to advertise during Air America's programming. In fact, REI has placed radio ads on stations carrying Air America programming.
It is unfortunate that this misinformation has been widely distributed. We are currently working with our advertising agency and the ABC radio network to track down how this happened.