Blogoshpere Takes Down Shock-jock Imus?

About The Fall:

At 6:14 a.m. on Wednesday, April 4, relatively few people were tuned into the "Imus in the Morning Show" when Don Imus referred to the Rutgers women's basketball team as "nappy-headed ho's."

Ryan Chiachiere was. A 26-year-old researcher in Washington, D.C., for liberal watchdog organization Media Matters for America, he was assigned to monitor Mr. Imus's program. Mr. Chiachiere clipped the video, alerted his bosses and started working on a blog post for the organization's Web site.

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On the morning of the original broadcast, there was little response to Mr. Imus's slur. Media Matters posted the video and transcript on its Web site and sent an email blast to several hundred reporters, as it does nearly every day. The post received dozens of comments, many heated, some more than 300 words long. The next day, top news outlets didn't mention the incident.

On Thursday, at about 3 p.m., NBC News President Steve Capus was conducting a routine planning meeting in his third-floor offices at Rockefeller Center when an assistant interrupted him to take an urgent phone call, according to a person at the meeting. On the other line: MSNBC General Manager Dan Abrams. Mr. Abrams said MSNBC executives were fielding complaints from viewers and employees who had seen a video clip of Mr. Imus's remark on the Media Matters site, this person says.

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Mr. Imus's problems were compounded by a power vacuum at CBS Radio, which produced his show. Two weeks earlier, CEO Joel Hollander, a longtime supporter of Mr. Imus and his various charities, had resigned. The company had been underperforming lately and was still reeling from the loss of shock-jock Howard Stern to satellite radio. Mr. Hollander's successor, Mr. Mason, wasn't due to start until April 16. He consulted with CBS executives by phone and email from his home outside Washington, D.C.

Mr. Imus's show is on just one CBS station -- WFAN -- but the media giant also earns revenue from syndicating the show to radio stations around the country. CBS owns 18% of the show's syndicator, Westwood One Inc.

Local stations that carry Imus say they sensed the situation was drifting. "Nobody had a firm hand on it," says Gabe Hobbs, head of talk programming at Clear Channel Communications Inc., which airs the Imus show on a handful of stations, including in Washington, D.C., and Providence, R.I. Some station managers say Westwood's affiliate-relations staff stayed in touch with them throughout the week.