How to Talk to Republicans

Linguistics prof. George Lakoff dissects the "war on terror" and other conservative catchphrases: "This is not rocket science: you should show respect, know your values, always reframe, and say what you believe. The important thing is not to accept their framing of the issues, nor just negate their framing — that just reinforces it. Simply confronting them with facts won't help. Frames trump facts. The facts alone will not set you free. You have to reframe the issues before the facts can become meaningful and powerful."